How I Optimize My Business Based on my Human Design

Case Study: How I Optimize my Business with Human Design

June 2, 2023

Hi! I’m Krista.
Human Design Educator, aligned business guide, mom to a two-year-old Manifestor named Maddie —  and on a mission to bring Human Design to the masses.
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A Personal Human Design Case Study

I love a good case study so today I thought I’d share one of my own: Specifically, how I’ve infused my Human Design into the way I run, build, and monetize my business.

I firmly believe that Human Design is the secret to growing your online business with more ease, flow, and fun, and less burnout, frustration, anger, or bitterness. So without further ado, here’s a peek at my BodyGraph plus eight specific and practical examples of how I capitalize on my Human Design in my online business.

1. My Energy Type: Projector

As a Projector with limited creative and physical energy, I focus on going deep rather than wide. I’d rather have 2 or 3 incredible offers and sales systems than try to pour myself into 10 different things at once (hello, recipe for burnout).

When creating content, my goal is to help my audience and ideal client feel seen, recognized, and heard. Here’s an example of this type of content on my Instagram.

I also work short days, usually just 1-2 hours/day (the rest of my time being spent wrangling my two-year-old. Projectors aren’t designed for 40-hour work weeks, and thrive when working around 15-20 hours/week.

2. With a 4 in My Profile (Opportunist)

Relationships, networking, and building and nurturing my community are top-priority tasks for me. I find that if I don’t feel connected to my community, my business doesn’t feel as fun to me anymore. I really just love bringing like-minded people together any way I can, whether that’s inside one of my programs or masterminds, at a free event, or connecting people one-on-one through a shared DM.

I’m also a big fan of affiliate programs and marketing—both my own program and the ones I’m part of as an affiliate. Affiliate marketing is a naturally aligned and impactful strategy for any entrepreneur with a 4 in their HD Profile.

3. With a 1 in My Profile (Investigator)

I learn best through reading, studying, and investigating the things I feel curious about—whether that’s a new business strategy, Human Design, sales psychology, or anything else that piques my interest. You’ll pretty much always find me with my nose in a book or studying for one of multiple online courses I’m taking at the same time!

With a 1 in my Profile, it’s really important for me to build a strong, solid foundation of knowledge on a certain topic before I start teaching it to my audience. This helps me feel secure in my gifts and the wisdom and information I share in my business, which leads to more confidence and magnetism.

4. With Self-Projected Authority

I’ve come to learn that the answers I need are always within me. The best way for me to make important decisions is to talk about them with a trusted sounding board (generally this is my partner, Scott) until I reach a sudden moment of clarity and know what to do. For this reason, I don’t generally ask for advice from other people. I also do my best to avoid using my mind or “logic” to make decisions.

5. With Defined Channel 7-31: The Alpha

This is the only Channel I have defined in my entire BodyGraph, so it’s one of my most dominant energies and gifts. As it sounds, this Channel is all about leadership (for better or for worse).

Nowadays I recognize leadership as one of my biggest natural strengths, although it wasn’t always this way. I resisted stepping into leadership roles for the first 25 years of my life, out of the fear of responsibility and/or disappointing people.

Because it’s a Projected Channel, the particular “flavor” of leadership energy in Channel 7-31 requires waiting to be recognized and invited before you share your leadership gifts with others.

Another thing I love about this Channel is that my clients have this leadership energy temporarily activated in their own Design when working with me. In other words, I love helping my clients step into their own leadership roles within their community.

Pssst. Want to start aligning your marketing strategies with your Human Design?
You’ll love this free resource! 👇

Free Download Magnetic Content Prompts for Coaches

6. With an Open Solar Plexus

Not only is my Solar Plexus Energy Center undefined, but I have 0/7 Gate activations on my Solar Plexus (the bottom right triangle on the BodyGraph). The Solar Plexus governs emotional energy, and because of my lack of definition, I’m not really an overly emotional person by nature. In other words, I don’t generally have strong moods apropos of nothing.

However, when I do get emotional, it can hit me like a freight train. With no Gate activations to “filter” emotional energy through, it’s sort of an all-or-nothing situation for me. It also means I absorb and amplify the emotions of people around me, which can be incredibly overwhelming, especially if you aren’t cognizant of it.

Developing emotional intelligence and regulation has been a big theme of not just my entrepreneurial journey, but my life as well.

7. With Gate 62.2 as My Conscious Mercury

Each of the Gates activated in your Design was activated by a specific planet or celestial object. The themes of each planet corresponds to the ways that particular energy/gift is meant to be utilized or will show up in your life.

Mercury is the planet that governs communication, so understanding your two Mercury Gates (one Conscious and one Unconscious) helps highlight some of the themes you are designed to communicate in your business and content. (Tip: Mercury Gates is one area of many that I explore deeply inside a Personalized Content Marketing Strategy Report).

My Conscious Mercury Gate is Gate 62: The Gate of Details, with a Line 2 (Hermit) activation. Yes, I’m aware that’s a lot of HD mumbo-jumbo, but what does it actually mean?

The gift of Gate 62 is the ability to explain and communicate complex details clearly and easily. This is something that’s always come very naturally to me (Line 2), and is apparent in the way I describe and breakdown the complex principles of Human Design. In fact, I often hear this as one of the biggest compliments inside my paid offers — that the way I explain things “just makes sense”.

8. With the Juxtaposition Cross of Stillness

My Incarnation Cross (life path and purpose) is called the Juxtaposition Cross of Stillness, comprised of Gates 52: Stillness, 58: Vitality, 21: The Huntress, and 48: Depth.

Gate 52: Stillness is my Conscious Sun Gate, which is one of the biggest elements in my energy, Design, and personality. Gate 52 is nicknamed the “Buddha Gate”, and as you can imagine, it’s made me a pretty chill person for the most part. I’m happiest when meditating, relaxing (preferably horizontally), or just being in my own energy.

In my business, my best clarity and insights usually come through in moments of stillness when not much is going on physically, mentally, or emotionally (in the shower is the best example of this!).

With the JX of Stillness as my life purpose, I’m designed to provide sage wisdom and advice to others from a place of stillness, and when invited in. #Projectorvibes

And there you have it, my friend!

Those are 8 tangible ways my Human Design impacts and is infused into my business. There’s a lot more I could say on this topic, particularly around the types of paid offers I create and the way I market and sell them, but I think we’ll save that for a future post! 😉

Ready to grow your business in alignment with your biggest strengths? Start here:

Custom Gifts & Strengths Human Design Reading

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How I Optimize my Business Based On My Unique Human Design: A Practical Case Study
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