If you’re a business or marketing coach, you already know there’s no shortage of formulas, frameworks, and templates promising to be “THE Thing” that finally helps your clients reach their goals.

But here’s the thing… Those one-size-fits-all strategies? Often lead to burnout, resentment, and businesses that your clients actually hate. 😜

This is where Human Design comes in.

Human Design can help you understand how your clients are naturally designed to communicate, market, and show up in their businesses. Meaning you can get rid of all that cookie-cutter strategies and offer personalized support that actually aligns with who your clients really are.

In this post, I’m sharing my best Human Design tips and tools for business coaches (with lots of tangible examples!) Let’s jump in.

Why One-Size-Fits-All Strategies Don’t Work

Let’s say two of your clients are both launching group programs.

Client #1 is a Manifesting Generator with Sacral Authority and a 3/5 Profile. She thrives on experimentation, she likes to work fast, and she needs to feel excited about her content and offers.

Client #2 is a Projector with Emotional Authority and a 2/4 Profile. She needs time to feel into big decisions, and she does best when she’s recognized for her natural gifts in smaller, relationship-based spaces.

Now imagine telling both of these clients to batch two months of content, record a bunch of high-energy videos, and post every day on Instagram. 😬

For Client #1 that might feel fun (at least temporarily). For Client #2? That might send her straight to Burnout-ville.

Using Human Design to Customize Your Client’s Marketing Strategy

Here’s how you can start tailoring your business coaching with Human Design, using just a few key parts of your client’s chart.

1. Type

Each of the five Types has a different way of moving through the world, and your client’s marketing strategy is no exception.

• Generators/MGs are magnetic when they follow their Sacral (gut) “yes.” Help them pay attention to what lights them up, and say no to content plans or strategies that feel draining and uninspiring.
• Projectors do best with strategies that are rooted in recognition. Help them focus on manifesting invitations, positioning themselves clearly, and creating intentional periods of proactive rest.
• Manifestors are made to initiate and inform. Teach them to trust their creative urges and to communicate clearly with their audience when they’re about to take action on something new.
• Reflectors are highly sensitive to their environment. Help them find the best spaces for them, and show them how to align their business calendar with both the lunar cycle and their own energetic rhythms.

2. Authority

Running a business requires making a lot of decisions, day in and day out. Human Design shows you how you’re meant to make those decisions.

For example, a Splenic Projector can act instinctively in the moment, where an Emotional Generator needs time to feel into their gut response. Helping your clients tune into and honor their Authority can prevent things like rushed launches, failed offers, and content burnout.

3. Profile

Your client’s Profile reveals their learning style, brand archetypes, and often, their relationship with visibility.

Here are some examples of what that might look like:

• A client with a 1/3 Profile is a natural researcher and experimenter. They feel grounded when they know their content is based on solid information and inspired by their own personal trial and error.
• A client with a 2/4 Profile needs a balance of alone time and gentle encouragement to come out of their shell. They might do best in close-knit spaces, and lean into a friendly, conversational tone in their marketing.

4. Brand Voice & Style

Human Design can also help your clients get clear on their brand’s energy and “vibe”.

For example:

• The Throat Center: Is it defined (consistent voice) or undefined (amplifies others’ voices)? Which Gates are activated in the Throat Center? A client with Gate 56 might be a natural storyteller, while a client with Gate 62 likes to share the facts and details.
• The G Center: A defined G Center often brings a strong sense of direction and can result in a consistent brand identity. But when it’s undefined? Your client might feel like a chameleon, which is not a flaw. It’s how they’re meant to be, and they need to learn to embrace it rather than forcing themselves into a box.

5. Offer Creation with Human Design

You can use HD to guide:

• Offer Format: 1:1, group, passive, high-ticket, etc.
• Delivery: How much energetic output is sustainable for your client? What medium do they shine in?
• Pricing: e.g., Undefined Heart clients may underprice or struggle to see their value.
• Timing: e.g., Projectors may need slower rollouts. MGs might love a multi-offer ecosystem.

6. Attracting Aligned Clients

Different Human Design Types attract clients differently.

• Generators/MGs are magnetic when they do and share what lights them up.
• Projectors attract clients when they position themselves well and wait for recognition.
• Manifestors call in their audience by informing clearly and owning their leadership.
• Reflectors mirror the needs of their environment and are deeply intuitive guides.

You can also look at:

• Defined Centers and Channels: These show what energy your client is broadcasting consistently.
• Not-Self Themes: If your client is trying to stick to a niche, audience, or content strategy that isn’t right for them, they’ll feel frustrated (Generator/MG), bitter (Projector), angry (Manifestor), or disappointed (Reflector).

Using Human Design in the Coaching Relationship

Human Design isn’t just helpful for your clients’ businesses, but for your coach-client relationship too.

You can use it to:

• Support clients through any resistance or challenges with deeper understanding
• Identify each client’s unique communication style, needs, challenges, and strengths
• Adjust your coaching style to meet each client’s exactly where they’re at

The bottom line? Human Design isn’t just a fun personality tool. It’s a powerful lens that will help you become a more intuitive, impactful, and empowering coach.

Whether you’re helping your clients build their offer suite, write better sales copy, create magnetic content, or design profitable launches, Human Design gives you the why behind what works (and what doesn’t) for each individual client.

Ready to weave Human Design into your coaching?

You’ll love my free on-demand masterclass where I share the exact process for making your coaching more personalized and impactful with Human Design.

🌿 Check out the free class here!

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